“尔滨”联动义乌，“小土豆”“砂糖橘”半个月卖了20万个！
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics.app.cnyw.net/static/publish/css/style.css?v=1605251010502" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=1605251010502"><!-- 付费贴--> <div class="preview_article "> <!----> <p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/backend/20240207150505_17_Fj4tHoO1oGE00J26EwnuYPNCkn9Y.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="597" data-qf-thumb="https://pics.app.cnyw.net/backend/20240207150505_17_Fj4tHoO1oGE00J26EwnuYPNCkn9Y.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20240207150505_17_Fj4tHoO1oGE00J26EwnuYPNCkn9Y.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20240207150505_17_Fj4tHoO1oGE00J26EwnuYPNCkn9Y.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p>今冬火爆的旅游目的地——“尔滨”，旅游热度延伸到了春节长假。其中，“南北互跨游”的趋势最为明显。</p><p>第一批涌入东北的南方人，收获了“南方小土豆”的专属称呼。广西“小砂糖橘”、四川“小熊猫”、天津“小麻花”……全国网友加入“起名大军”之时，拥有敏锐市场嗅觉的义乌人，已经看到了热点背后的商机。最近不少景点出现的以“小土豆”“砂糖橘”为设计原型的卡通形象摆件，就出自义乌商家之手。</p><p>春节前夕，记者探访义乌国际商贸城五区的电子商务专区，见到了这些摆件的“幕后推手”——义乌市渊默文化传播有限公司负责人陈果，听他拆解追热点的义乌人如何“火速变现”。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/backend/20240207150537_17_Fvx4ZCSXgg2Q3QRG44A0YSK2PghJ.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="960" data-qf-thumb="https://pics.app.cnyw.net/backend/20240207150537_17_Fvx4ZCSXgg2Q3QRG44A0YSK2PghJ.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20240207150537_17_Fvx4ZCSXgg2Q3QRG44A0YSK2PghJ.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20240207150537_17_Fvx4ZCSXgg2Q3QRG44A0YSK2PghJ.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p><strong>热点变爆款，全民都是产品经理</strong></p><p>“现在，压力交给义乌。”每有热点事件发生、新鲜产品出炉，网友总会第一时刻@义乌，希望推出新品或平替。</p><p>这一次，也不例外。陈果从事文创产品行业多年。去年12月，看到“小土豆”热梗流行和“请义乌出战”的网络热评，陈果敏锐的神经立刻被触动了。“以‘小土豆’和‘砂糖橘’的形象设计生产一批文创产品，是完全可行的。”他立刻召集公司设计团队，展开了一场头脑风暴。</p><p>3天时间，多次修改优化，“小土豆”和“砂糖橘”从概念变为实体。现在市场上销售的摆件形象，是他们最终确定的4.0版本。“从灵感到创意，再到设计，全民都是我们的产品经理。”陈果开玩笑说。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/backend/20240207150938_17_FmH_Z6uE-Y0XkcXijOU4qRkGMdtY.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="720" data-qf-thumb="https://pics.app.cnyw.net/backend/20240207150938_17_FmH_Z6uE-Y0XkcXijOU4qRkGMdtY.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20240207150938_17_FmH_Z6uE-Y0XkcXijOU4qRkGMdtY.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20240207150938_17_FmH_Z6uE-Y0XkcXijOU4qRkGMdtY.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p>记者眼前的“小土豆”和“砂糖橘”裹着厚厚的羽绒衣，圆润可爱。确定形象后，企业第一时间申请了版权，马不停蹄地联系工厂生产。</p><p>一张时间表，展现了“义乌速度”。“去年12月底开始设计，今年1月4日确定形象，8日我们就利用现有渠道，向老客户发出了第一批货，一共是6700个。”令陈果惊喜的是，这批摆件的市场反响很好，新订单源源不断。</p><p>老客户中，正好有一位来自哈尔滨。“一开始对接，他只拿了200多个样品试水，结果快递到哈尔滨的第二天，他就发消息追加了几千个。”陈果说，20多万个“小土豆”和“砂糖橘”的摆件到1月底就销售一空。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/backend/20240207150623_17_Flga2z9U7wxyygYyUVoAjiD1UEXv.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="405" data-qf-thumb="https://pics.app.cnyw.net/backend/20240207150623_17_Flga2z9U7wxyygYyUVoAjiD1UEXv.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20240207150623_17_Flga2z9U7wxyygYyUVoAjiD1UEXv.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20240207150623_17_Flga2z9U7wxyygYyUVoAjiD1UEXv.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p><strong>总能扛住压力的义乌人，凭什么</strong></p><p>在陈果看来，“小土豆”和“砂糖橘”摆件之所以受到市场认可，不仅在于其精巧可爱，更是切中了市场需求。</p><p>有客户坦言，本次哈尔滨的爆火十分突然，面对接踵而至的流量，旅游文创产品并未做好充足的准备。“当地的纪念品还停留在老一套，无外乎冰箱贴或带有俄罗斯特色的产品，对热衷新鲜事物的年轻人来说缺乏吸引力。”陈果说，“小土豆”和“砂糖橘”面世，正弥补了市场空白。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/backend/20240207150638_17_Fkp1ge9QM0XUEyu7uGsjmNa7MF3L.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="720" height="405" data-qf-thumb="https://pics.app.cnyw.net/backend/20240207150638_17_Fkp1ge9QM0XUEyu7uGsjmNa7MF3L.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20240207150638_17_Fkp1ge9QM0XUEyu7uGsjmNa7MF3L.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20240207150638_17_Fkp1ge9QM0XUEyu7uGsjmNa7MF3L.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p>眼光精准之外，抓住商机还需要速度和胆气。</p><p>“热点类产品要迅速占领市场，必须抢时间。拖得越久，进入市场的商家就越多。”为此，陈果愿意为“潜力股”付出更多成本。他的团队本身没有工厂，生产完全依赖合作。“我们加倍付钱给工厂，优先安排订单。尽管前期投入多了，但只要抢先上市站稳脚跟，很快就能收回成本。”</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics.app.cnyw.net/backend/20240207150651_17_FtpIf6oWpstm1CQmhdDCfHjjcFDH.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" alt="" width="1080" height="810" data-qf-thumb="https://pics.app.cnyw.net/backend/20240207150651_17_FtpIf6oWpstm1CQmhdDCfHjjcFDH.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-origin="backend/20240207150651_17_FtpIf6oWpstm1CQmhdDCfHjjcFDH.jpg?watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb-origin="backend/20240207150651_17_FtpIf6oWpstm1CQmhdDCfHjjcFDH.jpg?imageView2/2/w/1080|watermark/1/image/aHR0cDovL3BpY3MuYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p>此外，义乌的优势还在于完善的供应链体系和产业链上下游的紧密配合。类似“砂糖橘”这样的小摆件，从开模到生产再到包装，需要四五个工厂配合完成。义乌地方不大，工厂却有很多，无论何种类型的工厂都能找到，这为产品迅速占领市场创造了条件。</p><p>“我们正考虑将‘小土豆’和‘砂糖橘’的形象延伸至环保袋、杯子甚至文化衫上，形成更丰富的产品形态。”陈果信心满满。</p> <!----></div> “南方的小土豆”～在冰天雪地里逆袭“火热”着。 看看 咱明天去注册《小货郎》卡通玩具小摆件。卡通为主题的商标 路过看看 路过 义乌能人真多
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