共谋文化传承与创新 央视86版《西游记》主题文创产品开发研讨会在义乌召开
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pics-app.cnyw.net/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20241031161131_17_FsRnnM7kcY8WeXHS4ym68CU4brFh.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="748" height="434" data-qf-origin="backend/20241031161131_17_FsRnnM7kcY8WeXHS4ym68CU4brFh.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20241031161131_17_FsRnnM7kcY8WeXHS4ym68CU4brFh.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p>为加快推动文创产业发展，更好地发挥影视剧知识产权与文创产业在融合发展中的作用，激发文化和旅游的消费潜力，10月30日，央视86版《西游记》主题文创产品开发研讨会在义乌工商学院召开，旨在选择能完美诠释86版《西游记》精髓的文创供应商，入选的供应商将携手央视，共同开展一系列的文化传承活动，让更多的人了解并传承传统文化。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20241031161140_17_Frf3UJ1zPmI9wHSF2otnLQqArJ-M.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="747" height="548" data-qf-origin="backend/20241031161140_17_Frf3UJ1zPmI9wHSF2otnLQqArJ-M.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20241031161140_17_Frf3UJ1zPmI9wHSF2otnLQqArJ-M.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p>本次会议由义乌创意园入驻企业中国新文创义乌运行中心承办，央拓国际版权开发负责人张亮、中国新文创主任张芳、义乌工商职院原副校长何少庆教授等应邀参加，义乌大酒店周淮文总经理等数十多家企业管理人员共同参与。会议由义乌运行中心王进总经理主持。</p><p class="qf_image big noneditable" contenteditable="false"><img src="https://pics-app.cnyw.net/backend/20241031161158_17_FsTju7ETXMBoFHiZtyyHhZCMs6rM.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" width="749" height="855" data-qf-origin="backend/20241031161158_17_FsTju7ETXMBoFHiZtyyHhZCMs6rM.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" data-qf-thumb="backend/20241031161158_17_FsTju7ETXMBoFHiZtyyHhZCMs6rM.png?watermark/1/image/aHR0cDovL3BpY3MtYXBwLmNueXcubmV0L18yMDE5MDQyNTA5MTYwMF81Y2MxMGE1MDc5ZjY2LnBuZw==/dissolve/100/gravity/SouthEast" /></p><p>《西游记》作为中国传统文化的瑰宝，其价值和意义远远超出了文学作品本身。与会人员从央视86版《西游记》主题文创产品开发的种类、相同品类的旅游文创产品的融合及文创品牌传播推广等多个方面进行了深入探讨。多家义乌本土企业围绕央视86版西游记的人物角色、地名、经典剧情等元素进行了广泛讨论，并积极分享了自己的创意构想。各位企业家们畅所欲言，热情交流，为会议增添了浓厚的互动氛围。</p><p>本次会议为央视86版西游记文创产品的开发注入了新的思路，与会代表纷纷表示，将以此次会议为契机，共同推动“西游记”品牌的建设发展，为宣传传统文化添砖加瓦。同时，此次会议也为未来四大名著的IP文创产品开发提供了新的思路和启示。</p> <!----></div>
页:
[1]